The Term Guy

About The Term Guy

The Term Guy is Canada’s premier online term life insurance provider. Our founder (Glenn Cooke – the original Term Guy) has been promoting term insurance online since 2006. He’s been featured as a source in The Globe & Mail, The Toronto Star, appeared on TV and Radio numerous times, and even thanked as a source in Canadian financial books by Gail Vaz-Oxlade and Preet Bannerjee. 

We are Term Life Insurance Experts

Not all term life insurance policies are the same, and not all life insurance companies are the same.  Premiums matter, but so do many optional and free policy benefits.

That's why our online term life insurance quotes more than premiums.  We've done a deep dive into term life insurance policies in Canada, so we also compare important policy features such as renewable and convertible ages, accelerated death benefits, and the exchange option.  Not all term life insurance policies offer these options, but when they do, they're offered for free.  And we offer our opinion on company underwriting and customer service.  Our online term life insurance quotes allow you to compare on price first, then drill down to find the best policy at the best price.


The Term Guy is a licensed life insurance agency serving residents of Ontario (Lic #37992M), British Columbia (Lic. #LIC-2021-0030559-R02), and Alberta (Lic. #5-11247944-2021).

Glenn Cooke B. Math


Glenn is a thought leader in the life insurance industry. Glenn started working in insurance and technology in 1986, including a stint in actuarial and pricing at a life insurance company. In the early 2000's he led the industry in providing insurance remotely; his processes were used by life insurance companies as models for their guidelines. He's been interviewed on TV and Radio, been featured in life insurance stories by most of the national daily newspapers as well as industry magazines discussing technology and insurance sales. He's also been referenced in a number of books written by consumer advocates in the financial sector.
Glenn has a B.Math with a minor in actuarial science from the University of Waterloo. In his free time he continues with expanding his actuarial education, collects antique insurance books, and acts as the webmaster for the internet's busiest actuarial discussion forum. Glenn is our family and middle market insurance expert.

Barb Cooke

Customer Service

Barb started working with insurance clients in the 1990's. She handles our administration and customer service. You can be confident that any questions or tasks you leave with her will be dealt with promptly and completely.

Maggie Pekurar | BA

Marketing specialist

Maggie is in charge of our website design and digital marketing efforts. We met Maggie when she was on a work term with another fin-tech startup. Impressed with her knowledge and skills, we jumped at the chance to have her on board for her last work term at the University of Waterloo, and she stayed full time with us after graduation. 

Stan Dragnev | BA


Stan's been working our systems and processes for over a decade. An experienced and talented developer, he ensures our systems work smoothly. Stan has a B,A. Computer Science from York University.

The Beginners Guide To Saving & Investing for Canadians

Our President Glenn Cooke is also co-author of the book "Beginner's Guide to Saving and Investing for Canadians", which has a 4.5 out of 5 stars on Amazon.